Jasmine Maietta hoped to win the Shark with her portrayal of artistic sports equipment in Season 13, Episode 15 of the popular business-themed reality show, “Shark Tank.” His company, Round21, produces and sells a full line of custom sporting goods with brilliant artwork that is sure to turn heads. With interest around Round21 now at an all-time high, we decided to jump in and find out more about the company and its progress after we appeared on the show!
Round21: Who are they and what do they do?
Jasmine Maietta’s life has mainly revolved around basketball. She fell in love with the sport at a young age and started playing college basketball while completing her bachelor’s degree in anthropology from Bowdoin College. She even has a master’s degree in economics from Trinity College-Hartford and played professional basketball for the Spanish team, Club Baloncesto de Tres Cantos. Additionally, she has five years of experience as a basketball coach for several institutions.
In 2004, Jasmine entered the corporate world as Managing Director of CATZ Sports Performance. She then worked as a brand marketing manager at Reebok before finding a job as a global brand manager at Hasbro. She even served a term as head of marketing at Under Armor for over six years. In 2018, Jasmine joined Peloton Interactive as Global Vice President. Jasmine being involved in the sports world throughout her life, she wanted a platform that would bring people together through gaming. In fact, she even wanted the art to bring out the uniqueness of each performer.
Therefore, in June 2020, Round21 was born as a fusion of Art and Sport. Jasmine first started her business with custom ping pong paddles before moving on to footballs, soccer balls, basketballs, and more. work as unique as possible. Additionally, Round21 has adopted the drip method, where most collections are produced in limited quantities and made available for purchase at a specific date and time.
Where is Round21 now?
As soon as it hit the market, Round21 received positive reviews and people seemed to embrace the idea of ​​owning personalized sporting goods with unique artwork. Additionally, with a growing customer base, Jasmine began to expand her catalog, which now includes custom t-shirts, gym bags, basketball hoops, backboards, and more. Additionally, Round21 has been featured in several publications and Jasmine has entered into a partnership with the NBA leading to several NBA-influenced designs.
Currently, Round21 products are sold on Amazon as well as their own website. Limited edition drops are announced in advance, while a few products are made available throughout the year. Surprisingly, compared to the quality of the artwork, the costs are incredibly affordable as each basketball and soccer ball will cost you $59. NFLPA licensed footballs are priced at $150, while table tennis paddles range from $115 to $160.
In addition, other sports accessories also range between $5.99 and $59. Jasmine’s hard work and outstanding entrepreneurial spirit is the main reason for Round21’s popularity, and we hope the company will see more success in the future.
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