“Shark Tank” Season 13 Episode 15 saw Diana Jarrar presenting Magic Dates, hoping a shark would be willing to take a bite of her delicious snack. Growing up in Syria, Diana has been snacking on dates for most of her life. Magic Dates is a new and exciting way to introduce the delicious and healthy snack to today’s market. Such an exciting product certainly deserves a second look, and so we decided to chart the growth of the company.
Magic dates: who are they and what do they do?
The mastermind behind Magic Dates, Diana Jarrar, was born and raised in Damascus, Syria. Although her family immigrated to Canada when she was just 11, Diana is exceptionally proud of her Middle Eastern roots, which is clearly reflected in Magic Dates. She even lived in Saudi Arabia for a while before moving to Los Angeles and earning a Bachelor of Science in Marketing from California State University, Northridge. While earning her degree, Diana worked as a training developer at the American Association of Aesthetic Medicine and Surgery.
After graduating, Diana opened her own modern Mediterranean restaurant service, The Aventine Hill. Subsequently, she worked as a licensed agent and marketing director at Rodeo Realty, Inc. before launching Magic Dates in September 2016. Growing up in the Middle East, Diana has a deep relationship with dates. She loves their taste and likes the ones that come with a nut instead of the pit. However, once she immigrated to the West, she was appalled at how underrated dates are in that part of the world.
So, determined to modernize her favorite snack, Diana launched Magic Dates. Dates are actually quite a lucrative sweet snack because they are GMO-free, as well as dairy- and gluten-free. Plus, the sugar in dates is all natural and has none of the risks that refined sugar brags about. Additionally, they are also high in antioxidants, phytonutrients, and fiber.
Where are the magic dates now?
Diana was quite surprised at the response she received immediately after the launch. Customers were quick to embrace the new snack, and Diana knew she needed to follow the market and produce more varieties to keep her business going. Currently, Magic Dates are available in a multitude of different flavors including Salted Nut Brownie, Lush Lemon Bar, Coconut Choco Cookie, Triple Choco Crunch, and Blueberry Dream Choc. , among others.
Plus, Magic Dates prides itself on using 100% natural ingredients with no added sugar. Additionally, even though the product was available on their own website as well as Amazon, Diana wanted to expand her consumer base. Therefore, she has partnered with many stores, such as Erewhons Markets and Lassens Natural Food and Vitamins, to put her products on their shelves.
Currently, a pack of eight packets of 3.5 oz each (a quantity the website describes as a month’s supply) is available for $40. However, one can get a bit of a discount if they choose to get their snacks on a subscription basis. Plus, Magic Dates even provides a four-pack sampler that will set you back $24.99. With their exposure on “Shark Tank” and Diana working tirelessly to elevate her business to greater heights, we can expect Magic Dates to see further success in the near future.
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